Sunday, September 29, 2013

Christmas Cake: Partner foods

I picked up a flier for ordering Christmas Cakes -- orders must be placed by Dec 17.  I have no idea how they put together this particular tradition, but Christmas cakes are usually white cakes, sometimes a bit of chocolate, often with fruit and Santa on top.  There are usually a few strawberries in the creamy white filling.  Prices seem to go from $30 or $40, to $100 for a cake that might serve up to 6 people, and is only good for one day.

Women over 30 or 32 or 28 are referred to as Christmas Cake -- their time is over.....they did not marry in time.

Anyway, on the last page of my catalogue is a section,"Dog and Cat Cakes" that is accompanied by a sign "Partner foods" with a handprint and paw print.  Apparently for 1800 yen, about $18, you can order a 9cm across whole white cake with a Santa, cookie, "Merry Xmas" and green leaves on top.  The expectation is that you will share this with your dog or cat (note, no chocolate).  Or for 1500 yen, you can get two pieces of cake with cream and fruit on top, one red and one yellow, again, for sharing.

Is this a new business model for the US?

We can put forward the "partner foods" trademark on foods that are suitable for you and your pet!

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